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Sunday, January 18 • 10:00am - 11:30am
Telling a Great Story Begins With a Great Brand

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In a world of constant communication, being able to connect with your audience and tell your story is more important, but more difficult, than ever. But telling that story begins with establishing who the storyteller is, first and foremost – and that’s where branding makes a huge difference. Whether it’s a personal brand that is just about you, or a bigger organizational brand that needs to introduce a larger story, In this fun interactive session, we will explore why branding matters and how lessons from some of the country’s – and the world’s – biggest brands can be applied to social justice and personal branding.

avatar for Max Valiquette

Max Valiquette

Managing Director, Strategy, Bensimon Byrne
Innovation and trends expert Max Valiquette is one of our country's most prominent speakers on emerging trends, new media, innovation, and the youth market. He founded Youthography, a ground-breaking North American youth market research firm, and is now the Managing Director of Strategy... Read More →

Sunday January 18, 2015 10:00am - 11:30am
Jacques-Cartier 900 de la gauchetière ouest

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